Planning: Characters - Ms Begum

Characters



Introduction: With our music video we have one character that are involved within the creation of the video so that he is shown as a cameo within the music video. As the audience will be expecting him within the video as it is the artists best friend.

 

 

 

Conclusion:
In conclusion with this planning it has allowed us to be able to use one character are like and what he would be like within the music video, with this it allows for some planning in the idea of how the character will be looking and how they will be acting within the music video.

Planning: Lighting & Colour - Ms Begum

 Lighting & Colour

 

Introduction:

Within our music video, we are going to use a lot of low key lighting and colour. This is because the colours and the low key lighting within the music video we are planning to use goes along with the mood and feel our video.

Angles of Lighting:

- Top Lighting

- Back Lighting

- Under Lighting

Types of Lighting:

- High Key

- Low Key

Music video that relate to the lighting and colour of my music video:

Lighting and colour– Smile 

The lighting is natural lighting which adds a very natural and soft tone to the events in the music video. There are also moments of high key lighting which I like as it enhances ‘star image’ and the activities that the characters are engaging in. The colour almost has a brown/gold look to it which suits the genre of Jazz/swing because it sets a very relaxed mood to it. I like the use of lighting and will look to use this, as the soft tones reflect what we will be looking to show. 

 

 

 

Lighting and colour – Suit and Tie 

It is black and white in colour. I really like the use of this as it is cool and urban and gives the video a really classic look for such a modern artist. The lighting is low-key at times, and also high-key depending on what activities they are engaging in. I really like the use of black and white to create a classic feel to the video so this is something I will want to include in my video, especially at the start to create mystery around my character. 

 

 

 

Lighting and colour – That’s life 

Because of the time period this video was filmed in, naturally it is in black and white. This allows the video to have a mature look to it and like the ‘Suit and Tie’  video, this is something I want to implement in my music video. 

 

 

 

I definitely feel like I will use black and white colour in my music video, and keep to really soft lighting to create a chilled atmosphere within my narrative.  

 

 

 

 



Planning: Editing - Ms Begum

Editing

Introduction:
I have chosen 5 or more editing techniques that we are going to be using in the creation of this music video. We have chosen this techniques due to them being able to help the music video be at a higher standard that we want.

Editing Techniques:

Rewind - With this technique we aim to use this at the beginning of the music video where we show the first person in the video smoking. With this we are going to have a close up of the smoke and do a edit of it going backwards.

Slow motion: We are going to be using this techniques in various places within the music video. Such as the smoke in the beginning, the time relapse and when the characters are getting ready. This is because we are trying to show something within that section or because it suits the idea we are trying to portray.

Cross Cut: We are planning to use this editing technique throughout the music video due it being one of our main edits will be using mainly in this video.

Jump Cut: With this technique we are going to be using this to show the series of locations within the music video, and also the idea of showing time going by within the video. Furthermore with this It also shows an idea of a montage as it is a series of the different locations being used.

Time Relapse: We are going to be using this technique around the middle of the song to show the idea of time being passed while the friends are doing actives and what they do on a night out. Also with this it allows the idea of us using this technique to show the location as well as the jump cuts.

Conclusion:
In conclusion with some of these editing techniques I we have allowed our self's to be able to plan what we will be doing when editing. Which has allowed us to be prepare when creating the music video.

Planning: Production Roles - Ms Begum

Production Roles

Production Roles:
Production roles are the roles that the people have during the production of the music video, there are 10 different roles within the production of this music video.

Director:
This is the person will over see the whole creation of the music video, he/she is in charge of everything that happens. Throughout this whole creation of the film the producers will give ideas of what they want for the film and if the director will like it he will use it but any choice that will be made will be by him as he is the person that has the ultimate say.

Producer:
This is the person that will manage all of the budgets within the making of the music video. Also as the producer this is also the main person that works alongside with the director to gives ideas of what could happen but he only can give ideas towards the creation of the music video. Furthermore he works much closer with the cast and calls quite a lot of the shots, but the director calls the final shots within the production of the music video.

Camera Operator:
What the camera operator is the person that takes the footage of the music video, the camera operator works with the storyboard manager to get the correct camera shots, angles and movements in order to get the correct emotional feelings that the director wants from the audience when watching the music video. 

Editor:
Editing Manager gets the footage of the music video, and edits the scene to create the effect upon the audience. The editor will work with the camera operator in order to create the scenes and shots director would want without making the audience confused at what they are watching.

Story boarder:
This is the person that will put the narrative into a graphic pictures, what the story boarder does is create the illustrating images that are in a order to tell the narrative. Also what this role does is the person has to think of the camera size, angles and movement as the camera man will work with the story boarder to get the idea of what to take when shooting the music video.

Hair, Make Up & Costume:

The person that does all the hair and make up for the character, will be important because they are in charge of what the actors will look like, also the costume for the film is decided as well because it will have to go with the stereotypes that the music video might use of the character or not. But the costume is important because this is what the actor will wear for the music video.

Actor/s:
With being an actor, this is the person that will be acting a certain role within the film. This role is important because you will need a actor to act in the film, and there are different types of acting roles.

Photographer:

With having this role of a photographer, this person is the one who will be taken the pictures for the digipak and the advertisement of the music video.

Print designer:

This is the role where this person will be taking the images from the photographer and being able to edit the images to the outcomes that the director would want to help advertise this music video.

Roles Within The Music Video:

Darhyl:

As the group has pick me to be the director due to the experience from before in other productions like this. I have been picked for this role because I have good leadership skills and is very organised in when doing something and getting the work done.

Furthermore I am taking the role of the camera man due the experience in being a cinematographer, as I have experience in this field of work.

Sean:

As a group we have chosen for Sean to be story boarder, this is due to him having experience in coming up with the ideas and concepts for the music video and also knowing in how to put this all together.

Furthermore we have chosen Sean to be the editor as well due to him having this role from last year and it working out great, with some help from the cast. Also with this it allows for his experience in the field to work better in creating the music video.

As another role we have agreed for Sean to take is the location manager due to him knowing a lot of places where we can film, also with the legal paper work allowing for the crew and cast to film there.

Kloe:

We have chosen Kloe as the producer due her knowing how to communicate with the other members in the cast, also knowing what is going on in the production of the music video, but doesn't call some shots as that is what the director is for.

Moreover we have given Kloe the role of being the costume, hair & make up due to her being the one with this role from our other production and with this she already has experience in this line of work.

Roles that have been split:

Also I am taking on another two roles partially as it going to be taken as a joint role of being a photographer and the print designer, with Kloe. This is due to me having knowledge in the use of Photoshop and a Photographer as I am a Photography student with me and Kloe taking this role joint, is due to our experience and also because it makes sense in them both being split as I have more knowledge in being a photographer than she does but yet also she has got more knowledge in Photoshop and with putting us both in this position allows for the work to be done faster yet also better as we can come up with better ideas for the outcome of the digipak.

Conclusion:
In conclusion I have learned a lot from this planning in helping us create our production much more efficient and with this all the experience that we have we will be working as a team. Furthermore with all the experience we have and distributing the roles evenly by working out who is stronger in certain areas, then it allows the production to work well.



Planning: Pre-Production Paperwork - Ms Begum

Pre-Production Paperwork

What is it?
What the pre-production paperwork, is the beginning process planning before starting to actually film. With this in mind, this is where the director, producer and the crew members choose where they would want to film, and the actors that they want for the film. The pre-production paper work for the creation of the film contains of; location recce, production schedule, location release form, client release form and the risk assessment. 

With the creation of the pre-production paper work it allows the cast/crew member to have in idea of what they are meant to do and where to be. Without having this pre production paper work, the crew and the cast members would have some chaos while filming if we don't have the paper work done. Also while filming we could be sued for any damage made because we wouldn't have any paper work.

Production Schedule:

What is a production schedule?
This is what, the times the people and the actors. Everyone that is meant to be at the certain location at the correct time to film the scene/s of the film. What this does, is allow the talent, the specific crew to be there, and the props that is needed within the scene/s as well. This schedule has all the times, location and equipment to be at the location to film the talent that is in the scene, with this schedule it makes it easier for the cast/crew to be able to film the scene/s that is needed as time cannot be wasted.

Location Release Form:

What is a location release form?
Location release form, is a legal document that talks about the terms, conditions and the agreements with the company/council/people that are allowing us as a group to film in the locations e.g. Sean's house, Piccadilly Circus etc. With this document that has been given to the people/council/company that allow us to use the location, in order for this to happen we had to make the document clear that we have agreed and will follow the terms and conditions that they have. This show the production company that they have understood the agreements and their right to film on the premises of the location on our own. For example they have the right to tell use when we are able to use the location.

Client Release Form:

What is a client release form?
Client release form is a legal document that is used in real production companies, what this document is used to discuss all of the terms and the agreements that have been set between the director, producer and the actors. This document is given to everyone that will be taking part in the music video, as they will be apart of the cast member. This also thanks the actors for the agreements that they have made and for them taking part in the filming.

Location Recee:

What is a location recce?
Location recce is the paper work that tells the cast, crew member's and the teacher where the location of where we are filming the thriller film/scene. With doing this, this allows us to show the other people how to get to the location with the directions from the school, this is also important because if there is an emergency that happens we inform the teacher and it will be easy from them to get to the locations with the location recce showing the directions there. This document has to be given to everyone that is cast and crew members, so that they know the location of where the filming is.

Risk Assessment:

What is a risk assessment?
Risk assessment form is an analysis of the location and the props or just general risks that may occur while being in the location. What the risk assessment does is shorten down the risks to the important and more dangerous ones and also summarises how the production crew and cast can be able to over come them. This document has to be given out to everyone while part of filming/filming team so they have all the information about the risks while being on set.

Advantages:
- With having these documents it allows us to legally film in the locations we have picked out.
- With doing the risk assessment it allows for everyone to know what the risks are and how to overcome them.
- Shows that we are prepared when filming this music video.
- Shows we have got a time table when we are filming, and the people who are involved.

Planning: Cinematography (Shot List) - Ms Begum

Shot List

What is it?

This paperwork is a shot list of all the shots that will be done within the music video. This paperwork will go to the camera so that he knows how the story goes as well as also knowing how to shoot it. This paperwork helps the camera man do the job properly, also with this it allows for it to be easier when in the editing process of the music video.



Planning: Artist Image - Ms Begum

Artist Image

Links to the Genre:

Jazz/Swing

My artist is going to be:

- Confident

- Down To Earth

- Relaxed

- Laid Back

- Emotional

Morals and Values:

- Likes to show friends a new way of living life such as new things to do for fun

- Independent living

- Showing the life of living young, wild and free playing cards, poker and dancing.

- Also he is a humble person

Media Perceptions:

- Mainstream

- Likes to be in the public eye but not in the tabloids or news

- Uses social media

Link to theory: 

Goodwin: will use extreme close-up, close-ups and medium close up on artist to enhance his star image. 

Mulvey: Artist is male so do not need to consider this.  

Popular culture: artist will portray popular culture by engaging in activities such as drinking, playing poker/cards. He will also portray popular culture by dancing in the music video.  

Dyer: ‘Star Theory’ Audience and Industry – I will show this by trying to turn my artist into a commodity with his moreish personality and one that the public can relate to. The artist will be portrayed in a handsome way in order to appeal to a female audience.  

Hebdige: I do not want to appeal to a sub-culture nor too niche and audience so I do not need to consider Hebdige in my artist representation. 

 

Similar Artists:

 



Planning: Storyboarding - Ms Begum

Storyboarding



Planning: Locations - Ms Begum

Locations

Introduction:

Here we have planned and analysed where we would shoot the music video in various locations.





Locations:

Car:

 

Relevant to the genre:

- Form of transport - way to get to destination.

- Shows wealth and style.

- Allows for comfort & relaxations whilst song plays.

Relevant to the audience:

- Typical stereotype for audience

- Teens / Young Adults

- Audience will want to know what car the star drives.

Describe locations:
- A car (in black) with cool interior and gadgets.
- Will be used to get to filming locations/destinations.

Advantages of location:
- Easy to film
- No background noise
- Warm conditions
- Easy to obtain

Potential problems and how will you overcome them:
- Car Accident (accidents whilst driving & filming)
- Gas money (paying for petrol)
- Police (pulling over for filming whilst driving)

Existing videos that have influenced you with this idea:
Justin Timberlake - Suit and Tie
- Car scene is included which has given this idea.

Piccadilly Circus:

Relevant to the genre:

- The stereotypical of modern jazz by young artist.

- The themes shown

Relevant to the audience:

- Its a landmark in the UK

- Suits the audience

- Most of the audience in the UK would know of it.

Describe location:

- Low key lighting but has enough so it isn't too dark, but also has a lot of light as well.

- Its a colourful location because of the lights

Advantages of the locations:

- Landmark so people will know where it has been shot.

- Suits the genre of music

- Relatable to the audience

Potential problems and how you will overcome them:

- Police, asking why we filming in this locations and using legal pre-production paper work to show we are allowed.

- Some of the people might not know how it get there, they will meet someone who does to go with them.

Exiting videos that have influenced you with this idea:

Frank Sinatra - That's Life

Chris Brown - Fine China

 



Living Room:

Relevant to the genre:

- R&B music video usually include shots at home.

- Connotes safety, wealth and style

Relevant to target audience:

- Audience are familiar with locations so it will be correct to film it.

Describe location:

- A Living room containing a sofa, table and other furniture.

- Low key lighting in living room.

Advantages of locations:

- Warm conditions

- Easy to obtain and film

- Lighting is an advantage

- No background noise

Potential problems and how you will overcome them:

- Finding a suitable living room that suits the style and genre.

Existing video that have influenced you with this idea:

Westlife - Smile

South Bank:

Relevant to the genre:

- The R&B genre usually involves drinking, smoking and partying themes, which we will be including in our video.

Relevant to target audience:

- These themes are also popular adults of this generation, so it is relatable for the target audience.

Describe Location:

- This location will be used to capture some famous landmarks of London.

- Will show teens going around popular places exploring and having fun.

Advantages of locations:

- A lot of space to film

- A lot of light even at night which will make it filming easier

- Easy to get to

Potential problems and how you will overcome them:

- External people getting in the shot (try to clear space)

- Dangers of being near water (move further away from the water)

Existing video that have influenced you with this idea:

Frank Sinatra - That's Life



Planning: Outline Of The Narrative - Ms Begum

Outline Of The Narrative

Lyrics Analysis Finalised:
As we have finished finalising the ideas for "Tom Misch - Follow", as a group we have analysed key points within the lyrics where certain themes will be portrayed within the song, such as friendship, having fun, gambling and drinking. We have also decided to have a mixture of performance and narrative within the music video to display the narrative of the two friend friends having fun in central London. The basic storyline of the music video is where we show the idea of the friendship between the two friends. 



Theory's That Are In Our Music Video:

Goodwin:
- Notion of looking, making the artist looking like Christian Grey, by showing him loosing his tie to create sex appeal to the audience.
- Technique elements using the low key lighting, the editing & iconography as appropriate to lyrics in the music video.
- Relationship between lyrics & visuals when they sing about follow we will show friendship. 
- Star image shown as he will be lip syncing the song mainly the chorus as well as the other character will be singing along with the song as well.
- It is a performance & narrative based.
- Relation between music & visual in the video.


Dyer:
- Star image will be shown within the video, as the star appearance will always be shown within the video through medium close ups and close ups.
- Ideology & culture of the star will be shown within the music video as well as drinking, playing cards and dancing.
- Character & personality, the star provides audience with focus for ideas of "what people are supposed to do".


Laura Mulvey:
- As for carrying on from the Goodwin theory we will go into more depth with the notion of looking, as the camera will linger around the female assets, and this will be shown in a heterosexual male's point of view.

Analysis of my music video:

Due to the nature of the song, we want our music video to look quite ‘old skool’ and traditional in its look and style. As it fits the Jazz genre, we want it to look really laid back and stripped back by showing traditional male ideas. Our research into music video has been really beneficial here as it has developed our ideas and allowed us to plan further. Our song will feature lots of performance from the male artist to show his star image, but analysing the lyrics has allowed to think about an appropriate narrative to also incorporate within the video.

The video will be based around the theme of friendship between the male artist and his best friend. Throughout the music video we will see the friends be spending time with each other the "bromance", and with doing this we will we showing them dancing about, gambling and looking at girls throughout.

By doing this within the music video it shows the jazz genre about the themes it portrays the friendship by it linking in with each other. and throughout the music video from beginning, middle and end it will show the story of how close they are as friends and further portray the comedic feel to it as well.

Planning: Analysis Of Similar Music Videos - Ms Begum

Analysis Of Similar Music Videos

Video 1: Justin Timberlake feat Jay – Z: Suit and tie  

By Sean 

Whilst analysing this video, I was mainly interested in the structure and artist representation.  

 

Performance from the artist: 

• Starts relaxed and slow, in keeping with the tempo of the introduction. The audience relates to artist doing everyday tasks, for example, eating cereal and watching television. 
• Artist confidently approaches the stage to start the performance of the song. 
• Artist is the main focus on the stage. 
• Contrary to the opening of the song, the audience is now to engage with the artist as a performer. 
• Artist is effortlessly confident performing his song and enjoying the production aspect also. 
• Artist is portrayed as a multi-skilled artist, he can sing and dance.  

 

Concept/abstract ideas: 

• The piece does not intend to tell a story inspired by the song but rather showcase Timberlake as the author and performer of the song, also the themes suggested by the lyrics, for example, the confidence and swag he holds  
• A day in the life of a performer, including friendship, collaboration (Jay-Z), performing on stage, attractive backing dancers, editing the song n the studio etc. 

 

Narrative within the video: 

• Artist starts his day at work, as many would, eating breakfast with a colleague / friend. 

• Once at work he approaches the stage and enjoys performing his song to an audience, dressed and performing in a way that reflects the themes suggested in the song. 
• Symbolic / Aesthetic use of female dancers throughout the piece illustrate to the audience the suggestive lyrics sung by Artist. 
• Continuing theme of friendship is present throughout the narrative, between Artist and Jay-Z, expressed via the production aspect of the song. 

 

Artist representation: (costume, body language, positioning) 

• Artist is dressed in everyday clothes at the beginning of the video as he prepares to start his day with Jay-Z, we see him relaxed and laughing. This is also repeated mid song when the friends are editing off stage. 
• As he approaches the stage to perform, we see he has changed into a smart suit. He confidently approaches the stage with his back turned to camera, this builds anticipation for the performance and we see that his costume is adding to his status on stage and his confident body language. 
• When Artist is performing on stage he is the main focus. 
• The choreography on stage draws attention to Artist rather than the backing dancers on stage, only occasionally does he join the same routine as the other dancers, this helps to add weight to moments in the song. Artist then breaks away from the routine and regains the audience’s focus. 
• Varying camera angles pick up many aspects of Artists’ expressive body language whilst dancing on stage. 
• We see that Artist’s costume is fuelling his confidence and expression of self on stage, as he dances and his facial expressions fall in line with the lyrics he is singing. 

 

 

Video 2: Westlife – Smile  

By Darhyl 

Whilst analysing this video, I was mainly interested in the content and visual style of the video.  

 

 

 

Themes apparent in video: 

• 1940’s Las Vegas life style 
• Gambling in Las Vegas 
• Love and flirtation  

Lighting and colour: 

• Gives the sense of a smoky, dark Las Vegas bar in the 1940s 
• Dimly lit, particularly amongst the audience members, offering selective lighting of women’s body parts, for example, a smile or legs. 
• Stage lighting is more intense used to illuminate Westlife’s performance of the song. 
• Vague, dreamy lighting used to increase the sensuality of the song. 
• Images fading and emerging in time with the song. 

 

Body language and facial expressions of characters and artist: 

• Artists are relaxed, calm and happy throughout the piece, both on and off stage. 
• Slow and sensual movements from the artists, in keeping with the tempo and content of the song. 
• Artists sway slowly to music and gaze engagingly with the other characters / audience members. 
• Characters / audience members gaze lovingly back at the artists on stage. 
• The characters / audience member’s body language and facial expressions are more energetic as they interact with each other, drinking, smiling, laughing, kissing and enjoying the artist’s song. 
• Later in the piece, the artists and character’s interact with each other more vibrantly when gambling. 

Setting: 

• 1930’s / 40’s in Las Vegas 
• Poker place 

• Champagne / Cocktail Bar in Las Vegas 
• Vintage style 

 

Iconography/objects: 

• Las Vegas billboard in opening scene to set the scene and context of the piece. 
• Champagne and cocktail glasses on the character’s tables showing the traditional setting of a Las Vegas bar. 
• Poker tables and poker chips to re-enforce context of Las Vegas and the past times of guests there, entertaining both the characters and the artists. 
• Las Vegas casino lights, to add to glitzy setting. 

 

Character representation: 

• Characters are seen to be enjoying the specific setting of the piece, all are smiling and laughing and enjoying drinks, gambling and each other’s company. 
• All give an impression of being very classy and sophisticated, dressed well, composed and poised. 

 

Artist representation: 

• Artist’s are represented as being very loved by the other characters, they seem popular and charismatic, holding the other characters attention throughout. 
• Artist’s engage with other characters enjoying Las Vegas and sharing moments of eye contact with them whilst on stage. 
• Artist’s seem very comfortable and seasoned within the specific setting, thriving in the environment that they are in. 
• Artists are smartly dressed but comfortable  

 

Use of camera work: 

• Camera shots work in harmony with the relaxed setting, following the artist’s journey onto the stage and panning out to their view, the other characters / audience members enjoying their performance. 
• Slow camera shots glide over the character’s bar tables and past their glasses, providing glimpses of moments between them, drinking, cheers, kissing, loving looks. 
• Camera tends to focus on each artist as they perform solo pieces using close ups and mid-shots, to give more attention to whoever is leading vocals at any moment. 
• Vintage filters used to create aged feel. Camera lingers and moves around the artists.  

 

 

 

Video 3: Frank Sinatra – That’s life  

By Kloe 

Whilst analysing this video, I was mainly interested in the character representation.  

 

 

 

Body language/movement and facial expressions of artist: 

• Main character seems a little sad in mood, perhaps fed up, looking at the ground and walking with little purpose. 
• Once he is on the stage and adjusts his costume (putting on hat for example) he perks up and gets a spring in his step, dancing and looking up rather than down to the floor. 
• After the tempo of the song picks up he walks with more purpose and presence, interacting with props and scenery around him.  
• As the song builds and positive moments are vocalized, his gestures become more open and expressive. 

Costume: 

• Main character is wearing a suit, he interacts with the suit to express his mood, playing with his hat and flapping his suit jacket. 
• Once on the stage the suit seems to empower him and improve his mood 

Interaction with others: 

• He seems to be looked down upon by other characters in the piece which makes him lose status. 
• When he is chucked out of a venue by another character, this seems to fuel him to become more positive and confident in his body language. 

Camera work around him: 

• Follows his journey between the streets and the stage. 
• Back and white throughout. 
• Silhouetted figure when on stage. 
• Faded edges. 
• Very vintage feel. 

 

From this analysis, some of the similarities I have found are: 

• Artist usually wears a suit but in a casual way. 
• Black and white colour added. 
• Vintage style applied to all / a timeless sense of style portrayed. 
• All seem to have the time performing on stage as the focal point to the piece. 
• The costumes are most suitable to the piece when the characters are on stage. 
• Other characters in all pieces do not add to dialogue or add directly to the direction of the piece but rather enhance lyrics that are being sung, the mood of the piece or the status of the artist. 

 

From this analysis, some of the ideas we will take are: 

• A similar idea of the introduction of Frank Sinatra of the cigarette idea.
• Showing the similar idea of the use of a friendship bond between the two friends just like Justin Timberlake Suit and Tie.
• Furthermore the idea of being outside in the city and the gambling from Westlife Smile.
• The use of black and white within the music video but then also have it change to soft tone colours to show the modernisation from old to new.  

 

Conclusion:
In conclusion I and the rest of my group has analysed three different music videos which have helped influenced our ideas we want within our music video we are going to create. With this analysis shown in depth a description of the narrative, visual style and artist/star image which will be presented in the video. With all this research of the music videos that have influenced us, we hope that our video will come out looking as good as these music videos do, as it will be very hard to get it up to these standards.
Having all of this research it has been very beneficial to the music video as I have a better idea of how to show some of the themes and ideas we have got. Furthermore with the research some of the ideas I have got, these music videos has shown to me and allowed me to understand how to portray these ideas visually. With doing this it has helped me be able to bring my ideas out even more when creating the video to the best of my ability possible.