Research - Goodwins

Goodwin's Theory


Who is Goodwin?
Andrew Goodwin is the man who has created 8 successful ways in creating a music video. Has he has done this he has become quite huge in the music industry as this has become the main 8 things that people follow to create a music video.

These 8 points includes:

1) Genre Characteristic.

2) Relationship between lyrics and visuals.

3) Relationship between music and visuals.

4) Star image motif.

5) Notion of looking.

6) Intersexual references.

7) Performance, Narrative and Concept based.

8) Technical elements.


Genre Characteristic:
With the genre of the song, the music video of the song will reflect the genre through the soundtrack and some of the characteristics of the music video it self. As for showing some of the specific characteristics, that have instantly put the artist in its particular genre. For example tyga and his song make it nasty in the video you can tell its hip hop and rap through the females, clothing and setting of where the area is. Some of the characteristics of the genre is where tyga is rapping about girls and doing things with them, with them wearing revealing clothing. 

Relationship Between Lyrics and Visuals:
With showing the lyrics visually allows the audience to see how the artist visually shows the lyrics through video. With using Chris Brown as an example of his Fine China song is that, the lyrics are being interpreted though the music video. With the music video being made and have Chris Brown as a artist the music video is now delivering a message to the target audience, which for him is a teenage audience. With this song the audience can feel a connection with how he feels about the girl, for being in a same situation as the audience might be experiencing it.

Relationship Between Music and Visuals:

With the music having a up-beat towards it, but with the music video it would be the same as the visuals reflecting the up-beat song. With the music seeming like a montage, but the visual followed through for example Rudimental "Not Giving In".

Star Image Motif:
Star Image is where they focus on the star through the music quite a lot. The music video would consist many close up shots of the artist, this has been done because the record label it trying to make the artist more popular. With the Hip Hop genre is mainly performance based concept to be able to show the artist's more for example showing off his money girls ETC. Having these artists showing off what they have is portraying the idea of the American dream to the audience and showing it clearly. An example of this is SchoolBoyQ  "Man Of The Year".

Notion Of Looking:
With the notion of looking it is quite sexual to the females body as the camera work is shown to look at the chest and the hips of the females. With this they show off the female body as an sexual object to the audience. With this most of the new music videos that mention having females do this very often. For example 50 cent Cant Shop. 

Intersexual References:

With many of the music videos now you would now see that they are linked to a film or a television programme, as this is a way that some of the artist is able to do a promotional stunt to get the song out there. With doing this they would be gaining more viewers as if the view ends up looking for the song after they watch the programme or film. A great example of this is Michael Jackson "You Rock My World", as this has a cinematic entrance to the video before he starts to sing.

 

Also another one is Wiz Khalfia "We Own It". This is because the music video actually has clips of the scenes from the film to help promote both sides the film and the song.


Performance, Narrative and Concept Based:

- Performance based music video is where it is mainly focused on artist or the band performing. An example of this is:

Furthermore there could be a music video of where the artist has performed live and they use the footage from that as the music video.

- Narrative based video is where the music video has a story that goes with it this usually is related to the lyrics of the song as it would have some sort of narrative already if has a message.

- A concept based music video usually only has one concept to the video so that does become complicated, for example a theme would be surreal for the audience to see. For example:

 

Technical Elements:
With creating a successful music video is due to all the micro-elements, this is because each element plays part in making the vision of the music video come out to its best.

Furthermore with the way of identifying the technical elements of a music video is because of the genre and the type of artist or band that is shown.

Conclusion:

With this research It has helped me because it allowed me to understand that there is a few different type of music videos there is, also with this it has giving me the ideas of what makes a successful music video. Also all the important points within making the music video.