Research: Intertextuality References - Ms Begum

Intertextuality

Introduction:

Intertextuality is when music videos where you'll see that they have been linked to a film or a TV programmes, there are some at are from other music videos. What this means is where the music video will have a reference within it from something, for example Kendrick Lamar and "Martin Had a Dream".

As for what Goodwin had said, a lot of music video do have Intertextuality within them that would have a link to something as seen in Michael Jackson, Eminem, Kendrick Lamar and many more...

Examples:
 

George Michael - Outside
 

Within this video we see that it starts of like a swedish porno, with how the opening of it and it shows the credits at the beginning.  And we can see a male in the toilet washing his and see a 'hot' female behind him pouting her lips, winking calling him over. As this happens and the male finishes washing his hands, they kiss and we see the police officer when they open his eyes like the editing has done to show this. With this reference, it was based on a real life incident when it happened to George Michael and he made this video to show it.

 

Eminem - Just Lose It

In this video we see that Eminem shows Intertextuality through the different people that he plays, and dress up as. In the opening of the video we see that he copies the idea of Michael Jackson of his video "Billie Jean". Also he acts as Santa claws, with Santa helpers as females dressed in small and tight clothing. Having done this we can see the Intertextuality of the video of him copying people and what they have done and as it happens raping and taking the "piss" of them, like with all the bad events of what Michael Jackson has done in his life we see it in this video of Eminem showing it. 

 

R.E.M. - Bad Day

This video is a how news report throughout, what this shows on the idea of Intertextuality is where the news is being shown and the song is about a "bad day" and this video also shows the weather to show the rain and storms to help make it understanding of a bad day. The music video has been set up like this as a news report to portray recent events in the industry by using the news as a way to show it to the people, and they have done it in the music video as well to show this idea.

 

Advantages: 
With these types of music videos they appeal to some audience where it would either relate to them, make them talk and with doing this some videos are controversial. Having intertextuality within the video allows the artist to create hype with the video within the music industry and get the audience to talk about it which allows it to get known and more views, from the audience and some of the media for some of the music videos that have been made. 

Disadvantages:
The disadvantage of having intertextuality references linked with the song, can have a offensive view in some cultural ways or can be taken on as racism. 

Conclusion:
I think i would like to used intertextuality within the video as it can create some hype to where i can gain more views, and due to the gerne that i am thinking of doing it could work where the intertextuality would make the video much better.