Music Video Channels
Importance Of Music Channels:
The first music video that was ever made, was created in 1981 which was MTV. What the aim of this was to create exposure for the artist using this music video as a way of promoting it, while promoting it they would be able to show of some artistic side through the video and be seen by the audience.
The importance of music channels are so that they help the audience pick the genre of choice of what genre that they would like to listen to, as for the many channels it offers the audience a wide variety of choice in picking where to watch the genre and music videos. With all the channels to choose from the audience is able to choose their favourite music genre and pick which channel fits that, not only they would be listening to the genre on the genre they would be able to see the music video for it as that is what the channel provides to the audience. This would allow them to listen to the favourite song and seeing the video to their favourite songs.
Music Channels Today:
When music channels started there was only MTV, and this is where the people were allowed to watch music videos to the songs through television. As for having this music channel it was hard for the people to the songs that they would like to as there was many genres that was being shown, and this was difficult for the people to listen to the songs that they like in their genre. As time as progressed the very few channels that their was, now have a wide variety of choice where we could watch and listen to the music videos. With all these music channels for example; AKA, MTV Bass, MTV Rock etc...
We are now able to pick the channel of genre that would like to listen to with the many channels available, we are now able to do this with what genre which suits us.
Furthermore, with these music channels they would have a show where they show the "Top 10" or "Top 50" songs that are mainly listened at that time and that genre. What this does is allow the audience to catch up on the new songs and music videos and many more from their favourite music channel.
Music Channels and Synergy to appeal to audience:
The development of technology has many it easy for people to access watching the music video to a song. As for doing this the people can now access the video online as well as on TV channels, for example on social media sites where people have shared the video or on youtube, worldstarhiphop, vimeo etc...
Music channels are now being seen across the whole world and everybody can access it. As for the music videos being so successful, brands now input themselves into the video for example "beats" brand is in quite a few of american music videos, showing off his products such a speakers, head phones etc. There is other brands that do this such as clothing lines and others. Some examples of this is Chris Brown "New Flame" or Wiz Khalifa "We Dem Boyz" that promote the "beats pill" speaker within the video. This has been done to be aimed at the artists audience if they have a big fan base so that the fans see the product and will want it as it is in the artist video. This also increases amount of buyers of the product due to these videos as the product will aim to the right audience.
Music channels are now being seen across the whole world and everybody can access it. As for the music videos being so successful, brands now input themselves into the video for example "beats" brand is in quite a few of american music videos, showing off his products such a speakers, head phones etc. There is other brands that do this such as clothing lines and others. Some examples of this is Chris Brown "New Flame" or Wiz Khalifa "We Dem Boyz" that promote the "beats pill" speaker within the video. This has been done to be aimed at the artists audience if they have a big fan base so that the fans see the product and will want it as it is in the artist video. This also increases amount of buyers of the product due to these videos as the product will aim to the right audience.
Example Of TV Channels:
Underrepresentation Of Music Channels:
There are many underrepresented music channels, this is due to them being one genre type of channel so that where all the audience listen to that genre and it would be niche audience watching depending on the genres. For example MTV Dance is a channel where they show off club music to the audience, it tends to have a hyper, high tempo and eletro music as they would show of house, dupstep etc. This channel is quite underrepresented due to the audience being niche and only people that like to listen to these types of genre and this type of club feel would listen to it.
Advantage Of Having Many Channels:
With having many channels of the different amounts of genres you can have many channels for this, these include:
- More airplay
- Direct audience
- Audience demand met
- Increase in sales/downloads
- Increase popularity
And many more...
Conclusion:
All this information about music video channels have allowed me to gain the understanding of what people watch the channels and why there might be so many different channels. Also it allows me to know where i would like to aim my music video to.
With having many channels of the different amounts of genres you can have many channels for this, these include:
- More airplay
- Direct audience
- Audience demand met
- Increase in sales/downloads
- Increase popularity
And many more...
Conclusion:
All this information about music video channels have allowed me to gain the understanding of what people watch the channels and why there might be so many different channels. Also it allows me to know where i would like to aim my music video to.
Well done. The appeal of channels is discussed and how through music channel airplay, artists such as Dre and Chris Brown can promote their products.
ReplyDeleteTo improve;
-list all the different music channels available in the industry. Comment on the audience and genre of music etc.
-think about a channel like MTV and why they now show programmes such as 'Geordie Shore' etc.
-what is the appeal of MTV having sister channels?
-what channel would you choose for your potential artist?