Friday, 3 October 2014

Research - Media Institution Ms Begum

Music Institutions


What is an institution?
Media institutions is where the artist is signed and where the media institutions fund and produce their music and music videos.
With having a institution it can benefit you in where if you make a good song and it goes viral you will make money and your institution will keep making more songs with you as a successful artist.

There are four largest and most popular media institutions from all around the world, they are:

1) Sony Music Entertainment
2) EMI
3) Warner Bros
4) Universal
Sony Music Entertainment:
This institution has former name of Sony BMG Music Entertainment and they changed their name in October 2008. With this institution they fund and create videos for their international artists.
With sony they are quite all round in the genres they work with, for example, rap, hip-hop, country, pop, classical, gospel etc. They own a lot of popular record labels such as Columbia Records, Jive Records, Epic Records, RCA Victor Records, Anista Redcords and many more that they own.
This institution have signed to many superstar artist such as Brittney Speares, Chris Brown, Willow Smith, Beyoncé and a lot more famous artist.
 
 
EMI:
EMI is one of the four world leading music institutions, This institution is international known and they own big record labels such as Blue Note, Angel, Capitol etc..
As for some of the artists that they have signed, they have signed artist from all around the world and they have a few that are well known in the music industry as they are big artists. Some of the artists are Snoop Dogg, Gorillaz, Coldplay and The Beatles etc..

 

Warner Bros Music Group:
Comparing this institution with the others it is not as popular, but yet this institution still counts as a international institution. This institution owns many record labels known as East West, Elektra, Atlantic, Cordless, Sire and Rhino etc...
What this institution does is that they achieve a long term creative and financial success with providing the audience/consumers with the best and highest quality music available. This company has also signed some big artist such as Bruno Mars, Plan B, James Blunt and Kid Rock etc...


Universal Music Group:
This media institution is the worlds largest music company in the industry. The record label discovers and develops artists and then market and promotes their music across the world the best way they can, with a wide variety of formats and platforms of where the music can be listened to by the consumers. As this is the worlds largest music company, they have artists such as Nicki Minaj, Justin Bieber, Lil Wayne, Drake, Cheryl Cole, Akon, Mariah Carey, Busta Rymes and many more. As we can see some of these artists are pretty big in the music industry and this is due to the Universal and their record labels promoting there music in many formats and platforms where the audience can listen to the music.




Conclusion:
As for all the research that I have done in this post, all the information that I have gained has helped me understand the media institution. Also what this has done is help me gain more knowledge on all of the worlds largest music institutions. With the institution if I were to pick one I would pick Universal, as they have made many superstars and they have a wide variety of different music genres. This would be great to be produced by them in making my music video as they have made many and know where they are doing within the video.






1 comment:

  1. Some good discussion and research on the 4 leading music institutions. Examples of artists are well highlighted.

    To improve;
    -how can a media institution help with marketing and promoting an artist? Mention this is the intro.
    -what are the advantages and disadvantages to having a media institution to represent you as an artist?
    -in your conclusion, state what you think Universal can offer you over the rest. Do they match the genre you are making a video for?

    ReplyDelete