Research - Star Image - Ms Begum

Star Image

Introduction:

What a star image is the artists image to the audience. But yet what some artist do is reinvent themselves so that they are able to show themselves in a different view to the audience. With the artist doing this what it allows for them to do is help promotion and gain more of a wider fan base/audience by allowing more people to like the reinvented artist so that more people will buy their singles and albums, which will allow them to become more successful.

How Can Music Videos Help Boost An Artist's Career?
With music videos, what this allows for the artist to boost their career in a way so that they have more of a fan base and relevance in the music industry, such as Beyoncé, Jay-Z, Kanye, Kylie Minogue etc. With the music video with creating some of them some of them have reasons such as music videos being; sexuality, political, moral and social reasons. Furthermore with some of the artists they start of at a young age and they would usually reinvent themselves to gain more of a audience and change their look due to their age or personal reasons, for example kylie Minogue has done it over her career starting in the 1980s till now.

Case Study:
Kylie Minogue:

With Kylie Minogue, she has reinvented herself quite a few times as she has been in the industry quite long. With her reinventing herself she has done it when she was young to when she was older the target audience some of them would of stayed and there might of been more fans gain due to liking the change of herself. 

 

 

 

Justin Bieber:

Another person would be Justin Bieber, as for his age in the industry he has come up from being found on YouTube singing and playing guitar. Into a artist that sings about love still as he first started with his first few songs (Baby), as he got older her reinvented himself with the things he has done and the themes of his songs have changed (album: Believe to Journals). As he got older from 13-14 to like 18-19, he went from singing to adding some type of rap, and the theme of "boyfriend love" to sex and basically doing into the typical hip-hop themes. From his first music video "baby" it showed about his first love and his music video when he was younger was about girls being his in a "young love" view and type of feel watching it.

 

 

 

With his music video "Boyfriend" it was still the same idea of his younger songs such as "one time", baby" etc. But with his new videos it was more of a teenager view as he has grown up type version. But in his music video "boyfriend and all that matters to me", within his music video he still is kind of the same but slowly changing to the audience.

 

 

 

As we can see in this picture, we can see how his clothing has changed and also his look. When we younger he was like a child sweetheart to the young female audience, and as he grew up his image changed I would say it went in three stages. He went from the young child artist into a older version of it, then into the "bad" one which is where he has tattoo's, some news on him having drugs, being with prostitutes and arrested etc.. When he was a younger artist this is where his audience looked up to him as a idol and a role model, but now the things he does and the things he is showing is just like any other rapper, but in a more subtle way to his audience.

Miley Cyrus:

Also another type of person that is like this is Miley Cyrus. With Miley Cyrus she has been in the acting and music industry since she was young, an example of this is Hanna Montana. What this is, is a TV show for the young audience of a female living twos lives and showing that it makes music. 

After her last episode on Hanna Montana, Miley Cyrus has let go of her image of the Hanna Montana Image that she has. With changing what she has shown to the audience through her music is that she likes to party, and she is a party animal showing off the enjoyment of her having fun. With doing this what it allows is for her to become more mainstream through the use of promotion and being in the mainstream music industry. She has done this through the use of her songs and albums being released. "23", "Wrecking Ball", "We Cant Stop" etc.

 

 

As She has done this, she went from the country music, or the non - mainstream music to this new image that she is showing to the audience. With doing this, i think she thinks that everybody thinks of her as the Hanna Montana role model that she was. As for doing this reinventing herself some people don't like it and some do. With doing this what it does is show off what she wants to get off towards the audience, of her "Star Image" of Hanna Montana isn't her, it is just a show, and through her music and music video she is presenting and showing who she really is. 

There is some different types of star image, such as the sexual, political, moral and social reasons. What this is some of the reasons that some artists show off in their music. 

Conclusion:

With the star image is a image that I shown to the audience. This image is shown to the audience so that the artist is seen in a specific way. Within my video I would show my artist in this specific way because I would like to make sure my audience likes my artist.