Creative Brief For Advert
Release Date: 17th January 2015 Album Title: Belong to the City.
Project Managers: Darhyl Matias, Chloe Boylan, Sean Mutiso
Product Overview:
Who are they?
Sean De La Rose is originally from North London, and is releasing his debut album, therefore he needs an advert to go along with it to be part of the promotional campaign . The music video for ‘Follow’ will be released on the 17th January 2015 at the same time as his album will be released “Belong to the City”.
What is the concept?
We need to have the advert taking a similar look to the digipak and music video where it will be looking very simple, yet eye catching with a simple ideas that promote key features of the album, such as release date and where to download. This is so that the audience will know how they can purchase the product as Sean De La Rose will need as many new fans as possible with it being a debut. He is a modern artist who plays tribute to old styles of music like Jazz and Swing, but is influenced by modern day artists like Justin Timberlake and Chris Brown. We want this idea to be reflected in the advert but trying to show his style and morals all through the image and location chosen for the advert.
Why are we doing it?
This has to be a memorable and eye catching advert simply because we want to get as many people to notice Sean in spaces of advertising like bus stops and billboards on roads in order to create a new and long lasting fan base that will remember him and want to buy his album. He will wear smart, but fashionable clothing in the advert too in order to try and create a relationship with the audience before even actually listening to the music.
Comparable Products?
Artists such as Justin Timberlake, Chris Brown and Frank Sinatra are all artists that we would like to follow in the footsteps of. In terms of similar adverts, we want him to also have the style and persona of the likes of Michael Buble too as he is a relatively young modern artist who has a. old feel to his work. Sean will attract all their fans by allowing the audience to have a strong relationship with him due to his clothing and simple advert design that people will remember.
The advert:
Consumer:
Primary:
Male: 45% Aged 12 - 45
Secondary:
Female: 65% Aged 12 - 45
What is the reaction we want?
We want is a positive reaction to the advert due to our target audience mainly being teenagers and young adults as our consumers need to be able to relate to our brand and artist. With this positive reaction from the mainstream and diverse audience, they will create a relationship between the artist and the consumer. AS for doing this it allows for the people to share similar view and beliefs with each others.
How Will We Know It Worked?
It would have worked by the product gaining a positive reaction from the consumers when released and know about our album campaign which will be assisted by our advert. We will create many drafts and there will be a focus group being created so that we can gain some audience feedback from the fans he already has, with doing this it allows us to improve what we did wrong at first. We will also look at comparable products and artist to ensure we are reflecting the appropriate conventions.
Key launch Dates:
Press Campaign: 11th December 2014
Album Release: 27th January 2015
Advert information:
Album name: Belong to the city
Key singles: ‘Follow’, ‘Tuesday Night’ and ‘Night Karma’.
Album release date: 27th January 2015
Available to download: Spotify, Itunes and Amazon.
A well written brief stating the purpose and content of your advert idea. Audience has been identified well as well as what you hope to achieve from it.
ReplyDelete-make image bigger so it is clearer to see the brief content. I know it as I have read it in class
-'album sleeve' needs to be more advert focused